Search Engine Marketing experts expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines.
The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings (PPC) at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs). According to SEMPO - Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings with the goal of obtaining better free search listings.
As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed revenue model to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com changed its name to Overture in 2001, and was bought by Yahoo! in 2003, which now offer paid search listings for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007 pay-per-click programs became primary money-makers for search engines.
Search Engine Marketing experts expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. We have set up & managed many PPC accounts on Google Adwords, Yahoo/Overture & MSN Adcenter. Through our search engine marketing services we have helped our clients get the best Return on Investment (ROI) for there online advertising budget. We have handled PPC accounts of varied budgets i.e $50 per month to $8000 per month. At Anewraag we have our own custom built tools which helps us in not only figuring out the best keywords to target but also help us achieve the best conversions for each PPC Advertisement campaign. If you are looking for search engine marketing experts & want your business to get top listing through PPC get in touch with us. We can provide you the most affordable & competitive search engine marketing rates across the globe.Contact US for a free quote on search engine marketing (PPC) Campaign management or mail us at - email@example.com